Nolan's Consulting

Generative engine optimization

What does AI search say about your business?

More buyers are asking ChatGPT and Google's AI which company to choose. We test the questions your buyers ask, trace the sources behind the answers, and improve the pages those answers rely on, so your business gets noticed and described accurately. Every month you see what changed and what the retests show.

Sample finding, fictional example

Can I order the tasting kit for our whole team?

The tasting kit is sold individually from the product page, and each checkout ships to one address.12

I couldn't find details about ordering for a group. You may want to contact the company directly.

  1. 1Product page
  2. 2Shipping FAQ
Finding
Group ordering details are missing.
Next step
Verify the order limit with the owner, then publish it.

When AI search gets you wrong, buyers move on

AI answers are built from what's on the web. When your pages are unclear, out of date or silent on a question, the answer goes to whoever explains it better.

  • It confuses you with another company

    The answer mixes up your name, repeats outdated service details or misstates who you serve.

  • A real buying question has no answer

    Compatibility, service area, setup steps or ordering limits aren't clearly stated on your site.

  • Competitors are easier to understand

    Their pages explain differences, evidence and limits more clearly, so they get cited and you don't.

  • You have screenshots but no process

    Your team has seen odd AI answers, but nothing tells you what to change or whether a change worked.

How the work runs each month

Hands-on, documented and repeatable. You approve every change before it goes live.

  1. Agree on the questions

    We confirm your priority offer, your buyers, and the exact questions and AI search experiences to test.

  2. Record the evidence

    We run each question and save the date, the answer, the cited sources and screenshots.

  3. Find the source problem

    For each finding we identify the page or missing fact behind it, ranked by how much it matters to buyers.

  4. Make approved changes

    We draft clear page updates, you confirm the facts, and the changes are published and checked.

  5. Retest and report

    We ask the same questions again and report what improved, what didn't and what to do next.

Choose the scope of your GEO work

Both plans include hands-on website improvements, repeat testing and a monthly review with Cheyenne.

Focused GEO

For companies with one priority offer.

  • One website and one offer
  • Five buyer questions tested in two AI search experiences
  • Month-one baseline and a ranked list of fixes
  • Up to three approved page updates per month
  • One revision round and a documented retest
  • Monthly evidence report and a 30-minute review

US $3,000 per month

Discuss Focused GEO

Full GEO

For teams managing multiple offers and comparisons.

  • One website and up to three offers
  • Fifteen buyer questions tested in three AI search experiences
  • Broader offer and buying-decision coverage
  • Two expert interviews per month to verify claims
  • Up to eight approved page updates per month
  • One revision round and a documented retest
  • Two working sessions, monthly evidence report and next priorities

US $8,000 per month

Discuss Full GEO

Prices are in USD per client, billed monthly. Scope, renewal and cancellation terms are agreed in writing before a subscription starts. AI answers vary between runs, so reports separate observed changes from possible causes.

Sample audit, fictional example

A missing answer at the point of purchase

A specialty tea company sells tasting kits. An office manager wants to send kits to twelve colleagues at different addresses, and asks AI search how.

Observed answer

The AI answer sends the buyer to individual checkout and offers no way to confirm a group order.

Source gap

The product page lists the kit contents, and the shipping FAQ allows one address per checkout. Neither explains group ordering.

Proposed edit

Have the owner confirm quantities, shipping options and lead time, then publish those details beside the ordering button.

What we would measure

Repeat the question in both tools, save dated responses and cited pages, and compare accuracy, noting that answers vary between runs.

Work with Cheyenne

Which buyer question matters to you?

Send your website, the product or service to review, and one buyer question. Cheyenne reviews the fit and replies with a proposed scope.

A public website link is enough to start.

Discuss your project

Your email will include:

  1. Company and website
  2. Plan you're interested in
  3. Product or service to review
  4. One buyer question
  5. Who can approve changes
Open email draft

Or write directly to nolansconsultingsolutions@gmail.com